The design was made to encompass the Red Bull brand as a holistic brand that has many elements to it. The brief was to include an area for activation (Formula One Racing Game), the Red Bull mobile product, a lounge in which to relax and conduct business and last but not least the popular energy drink housed in the designed store coolers.

We broke the stand into essentially four area's; a raised arched structure in which the Formula One racing game can be played. The players revelled in the custom racing car unit with a 42" plasma and booming sound. The winner with the fastest lap won a exclusive da around the Red Bull Drift Park with Abdo Feghali– the Lebanese motor sport champion and Red Bull Drifting Athlete.
The lounge area had a custom design sleek leather couch made which provide for excellent comfort whilst presenting to clients and conducting business. Then a lower floor area which led onto the Red Bull Mobile unit and cooler unit.

Designer: Storme Christene Humphriss